Why Key Opinion Leaders are important


The 37Company involve key opinion leaders (KOL) in the product development & positioning process to counsel their feedback. This is why The 37Company has a worldwide network of KOLs to give lectures, to conduct clinical trials and to give presentations on our behalf at meetings or workshops. We also probe their valuable input on future product design.

It is well known, that customers value products more if they are developed with the input of practising clinicians, also known as thought leaders.

During the Euroanaesthesia (ESA) in Geneva, Switzerland, The 37Company consulted enthusiastic key opinion leaders to discuss guidelines, trends, best practices and obstacles in the field of patient temperature management. To accomplish continuous innovation and improve patient outcome, we follow the vision of key opinion leaders to get perspective on how today’s trends in patient warming will influence tomorrow’s business.

It has been a valuable and interactive meeting and we will implement the expertise and know-how to improve sales and marketing activities.